success

Pro Serv Blogs

Leveraging Your Professional Network to Build Your Brand and Win Clients

When we founded Tenzing, we set out to build a firm grounded in our personal values. This included, among other things, partnering and collaborating with like-minded Experts, Operators, and Practitioners. Reflecting on this journey, one factor that has remained constant over the past twenty-two years is the importance of expanding and nurturing our network. What began as a way to source Experts to staff projects, has evolved into one of the most effective methods for meeting potential clients. In this blog post, we will share some of the personal lessons we’ve learned about how to enhance your network while simultaneously boosting client acquisition.

Pro Serv Blogs

Don’t Lose Another Prospect: How to Scale Content for the Modern Buying Journey

I attended a B2B conference a while ago and learned an interesting fact about today’s buyer journey.

It came up in a conversation with the founder of a marketing agency and a key member of Google’s team responsible for digital marketing certifications. They shared that today’s buyers need up to 27 touchpoints before making a purchase decision.

What immediately popped into my head was the time and effort needed to provide these touchpoints. This was quickly followed by the thought that scaling content could not only foster this journey but also drive business growth.

Pro Serv Blogs

The 10 Steps to Becoming a Happy and Respected Member of Collective 54

Are you a founder of a boutique professional service firm searching for solutions to the challenges your firm is facing? Have you been enjoying Collective 54’s insightful content? If so, you might be wondering how you can take your involvement to the next level and become a valued member of the Collective 54 mastermind community. In this blog post, we will outline the 10 steps that many of our happy and respected members have taken on their journey to success.

Pro Serv Blogs

Sage on the Stage or Guide on the Side: Why Understanding the Distinction Matters a Lot to You

Dear Collective 54 Subscribers, In the dynamic world of small service firms, where scaling is the ultimate goal, it’s essential to know what business you’re truly in. Are you the “Sage on the Stage,” orchestrating a multitude of employees to provide assistance, or are you the “Guide on the Side,” offering unique wisdom and advice to your clients? Understanding your place in the wisdom industry can be the key to unlocking your firm’s true potential.

Pro Serv Blogs

Empowered by a Supportive Community: How a Systems Integration Firm Doubled Margins

Today, we want to share an inspiring story of a member who joined our community in 2023 and experienced a remarkable transformation in her business and personal life. This story demonstrates the incredible impact that Collective 54 can have on boutique professional service firms, such as consulting firms, marketing agencies, systems integrators, lawyers, accountants, and others who thrive on marketing and selling their expertise.

Pro Serv Blogs

A Tool to Help Close Deals: The New Client Orientation Document

For founders of small service firms, the world of business is filled with opportunities and challenges. As the leader of your firm, you understand the importance of landing new clients and making a lasting impression. However, convincing potential clients to take the leap and choose your services can often be an uphill battle. That’s where Collective 54’s Mastermind Group comes in, offering a solution that can set you apart from the competition: the New Client Orientation Document.

Pro Serv Blogs

Bulletproofing Your Small Service Firm: How to Avoid Being Exploited by Large Corporations

For founders of small service firms that cater to large corporations, navigating the intricate landscape of client relationships can be daunting. Many of us have experienced the frustrations and challenges that come with negotiating contracts, master service agreements, and statements of work. However, there is one game-changing leverage that often goes overlooked but can significantly impact your business – prepayment.

Pro Serv Blogs

Unlocking the Competitive Edge: The Power of Estimator Tools for Boutique Professional Service Firms

In the dynamic landscape of professional service firms, staying ahead of the competition is no small feat. To establish your firm as a trusted expert, clients demand not only a unique point of view but also the ability to back it up with hard evidence. This is where Estimator Tools come into play, providing boutique professional service firms with a powerful edge that can set them apart from the rest. In this blog post, we’ll explore the significance of Estimator Tools and showcase how Collective 54’s Firm Estimator Tool can guide you towards success.

Pro Serv Blogs

Unlocking Success with Collective 54: A Fractional CFO’s Journey

Meet Bill, the founder of a thriving fractional CFO firm. His story is a testament to the power of community and the invaluable support he found through Collective 54, a mastermind community tailored for professionals like him. Let’s dive into Bill’s journey and discover why he not only became a member but also regularly refers others to this game-changing community.

Pro Serv Blogs

Transform Your Marketing Agency with Collective 54: A Success Story

In the fast-paced world of marketing, success often depends on your ability to close deals effectively and consistently. This is the story of Sarah, the founder of a small marketing agency who faced a common challenge in the industry – generating sales opportunities but struggling to close them at the end of a sales campaign. Sarah’s journey with Collective 54 not only transformed her agency but also her perspective on what’s possible when you’re part of a mastermind community.