Differentiation Strategies: Simple Tactics to Win More Clients
How do you make your firm more attractive to potential clients? Here are 4 strategies to develop a competitive advantage.
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Marketing Professional Services: The 5 Competitors You Must Overcome
Landing new business as a professional services firm requires you to have a strong value proposition – but you must also learn to overcome key competitors and alternatives, such as the ever-classic “we’ve decided to put this project on pause” objection.