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Establishing Your Expertise: Building Your Brand & Authority Through Authorship

In today’s competitive world of boutique professional services, establishing your brand and authority is more important than ever. While there are numerous strategies to achieve this, today we’ll focus on one of the most impactful methods: writing a book. After all, you can’t spell authority without author. Here are three steps to becoming an author and enhancing your professional standing, and why partnering with a professional publisher is the smartest choice.