Strategic Market Selection: 9 Questions to Ask to Avoid Costly Pivots

If you choose a market that’s too small, you limit growth opportunities. But if you choose a market that’s too big, you can become invisible to your clientele. So how do you choose the market you want to participate in? 

In this video, we explore 9 important questions to consider when selecting a market. We also share examples, identify how to effectively put these questions to use, and offer specific insights to help you understand your position. 

In this video, you’ll learn:

• • 9 questions you need to answer when selecting a market to participate in
  • How to identify where there’s opportunity for growth
  • Mistakes to avoid in market selection