Episode 33: The Boutique: A Practical Guide to Monetize Professional Services
Collective 54 founder Greg Alexander explores the 9 common ways to make money in the professional services.
Pro Serv Podcasts
Episode 32: The Boutique: The Anatomy of the Buy vs. Build Decision
To sell your firm you must prove to a buyer that buying your firm is a better move than building the practice internally. Collective 54 founder Greg Alexander reviews a framework to assess the buy vs. build decision from the perspective of an investor.
Episode 31: The Boutique: 5 WAYS TO REMAIN RELEVANT TO YOUR CLIENTS
Scaling a boutique requires creating new service offerings. Firms that keep bringing the same thing to clients, over and over, stall out due to client fatigue. Building a system to continuously listen to clients and develop new offerings is key.
Episode 30: The Boutique: Scaling the Sales Function in a Professional Services Firm
As a firm scales, it must make a significant change to its sales strategy. On this episode we discuss how the sales strategy changes at different stages of a firm’s lifecycle.
Episode 29: The Boutique: The 5 Competitors Boutiques Must Defeat to Grow.
There are 5 competitors’ boutiques must defeat to grow. On this episode Collective 54 founder Greg Alexander discusses a playbook to defeat these competitors.
How to Reduce Investor Risk When Selling a Business
One of the keys to selling your boutique is to reduce investor risk eliminate the risk for the buyer. On this episode, we discuss how owners can increase the attractiveness of their firms by reducing investor risk.
Episode 27: The Boutique: The Subtle Art of Scaling Your Culture
As a firm scales its culture erodes. Bureaucracy creeps in as a firm gets larger. The owner shifts from an inspirational leader into a law enforcement officer which is not healthy. On this episode, we discuss how to build a great culture in professional services firms.
Episode 26: The Boutique: 2 SALES TOOLS TO WIN BIGGER, FASTER, AND MORE OFTEN
There are two sales tools that allow boutique founders to win bigger, faster, and more often. On this episode we discuss how to increase sales effectiveness of professional services.
Episode 25: The Boutique: The Hero Syndrome: A Dirty Little Secret About Professional services Firms
There is a dirty little secret about owners of boutique professional service firms. It is called the Hero Syndrome. If left unchecked, it will prevent you from scaling your firm. On this episode we discuss how to deal with this problem.
Episode 24: The Boutique: Are you Losing to “Do Nothing”?
Boutiques lose more deals to a competitor we call “Do Nothing” than any other competitor. On this episode, we discuss how boutique owners can improve sales results by defeating this pesky competitor.