Episode 246 – From SEO to AEO: Winning Discoverability in the Age of AI – A Member Case with Andrea Fryrear
Andrea Fryrear adapted her entire marketing strategy to appear in AI-generated buying journeys, not just search engine results. In this […]
Pro Serv Podcasts
Episode 245 – The Member Playbook: How to Extract Maximum Value from Collective 54 – A Member Case with Randell Mauricio
Most founders barely scratch the surface of what Collective 54 offers. This session unpacks the exact behaviors that turn membership
Episode 244 – Smell, Don’t Sell: How to Scale Business Development Without Role Corruption – A Member Case with Bobby Greco
Bobby Greco redesigned his firm’s go-to-market strategy by separating delivery from selling without losing growth momentum. In this episode, he
Episode 243 – Built for Then, Not Now: How to Rebrand When Your Firm Outgrows Its Identity – A Member Case with Darren Horwitz
When a founder-led brand no longer reflects the business it has become, a rebrand isn’t cosmetic—it’s required. Darren Horwitz, founder
Episode 242 – The Pricing Wake-Up Call: Rebuilding Margin in an AI-Dominated Market – A Member Case with Brian Doyle
Pricing power is eroding and fast. In this episode, Brian Doyle, CEO of Holden Advisors, reveals what’s killing margins in
Episode 241 – Buy to Build: The Acquisition Strategy Fueling Growth in a Fragmented Market – A Member Case with Brad Dower
Brad Dower is building an 8-figure EBITDA firm by acquiring and integrating businesses in a fragmented market. In this session,
Episode 240 – From Chaos to Cruise Control: How Hiring the Right COO Can Transform a Firm– A Member Case with Lori Turner-Wilson
Many founders wait too long to hire their #2—or worse, they hire the wrong one. In this session, a Collective
Episode 239 – From Startup to Standout: How One Founder Used Authority to Build an Enduring Firm– A Member Case with Adam Witty
Adam Witty launched Advantage Media at 22 with no corporate track record, no funding, and no fallback plan. Two decades
Episode 238 – Proposals That Win: How Boutiques Create Urgency and Position Themselves as Market Leaders– A Member Case with Perceptis
Every boutique founder faces five types of competitors: doing nothing, internal resources, other boutiques, market leaders, and “other” solutions. Proposals
Episode 237 – When to Expand Your Service Lines: Breaking the Short-Term Engagement Trap to Drive Growth– A Member Case with The Maker Group
Most boutiques launch with a single high-margin service line, but that model often hits a ceiling. In this episode, members