When the journey of running your own service firm – be it a consulting firm, a marketing agency, or a software development shop – draws towards a chapter change with a sale, the term “earnout” often becomes a central piece of the conversation. This financial arrangement can either be a boon, ensuring you reap the benefits of your firm’s future success post-sale, or a complex challenge to navigate. Understanding earnouts, why they’re particularly common in the service industry, and how to ensure you get paid in full, or what steps to take if you don’t, is crucial. This article aims to demystify this process and suggest a support network through Collective 54, where shared experiences and wisdom can guide you through.