A Simple Binary Framework to Drive Clarity & Profits at Agencies
Peace and profits come through clarity. That’s why in 2025, our company, Interview Valet, updated one of our core values. It’s something we had all known in our gut, even if we hadn’t yet put words to it: “Heck Yes or No.” We borrowed the phrase from Derek Sivers, the founder of CD Baby, who popularized it as a decision-making compass in a book and TED Talk. The idea is as simple as it is powerful: if something (or someone) isn’t a “heck yes,” then it’s a no.