Your AI Strategy Is Not a Strategy — Unless Your Fundamentals Are
Jim Collins introduced the concept of the Big Hairy Audacious Goal — the BHAG — in Good to Great as a clarion call for bold, long-range thinking. But Collins was careful to distinguish between a BHAG born of disciplined strategy and one born of desperation. The former is a North Star. The latter is a Hail Mary. The difference between the two, Collins argued, isn’t the size of the ambition — it’s the soundness of the foundation beneath it.









