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The Founder Who Stays in the Work (And Isn’t Sorry About It)

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Greg Alexander is right. The founder bottleneck is real, it kills firms, and if you’re still the one doing everything three years after you should have delegated it — that’s on you. I’ve read the book. I believe the thesis. I’ve spent years pulling myself out of day-to-day client work, building a team, and trusting the people I hired to do the job I hired them for. And yet. Here I am, personally involved in three active engagements right now. Before you close the tab — hear me out.

Pro Serv Blogs

The Pitts Problem: How Your Professional Services Firm Is Trying to Kill You

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As pilots and FAA professionals we have friends that fly the Pitts S-1, one of the most legendary aerobatic biplanes ever built. When asked what it’s like to fly the Pitts, those pilots don’t start the thrill of inverted flight or the rush of a perfect aerobatic maneuver. they often say something I related to: “It’s not a fun airplane to fly. It’s always trying to kill you.”

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Don’t Delegate AI to the Middle

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If you hand AI strategy to a manager, you’ll get automation. Not transformation.
Most founders are approaching AI the same way they approached their CRM rollout, their marketing automation platform, and their new reporting dashboard. They find a smart manager, hand them the tools, and say: “Go find some efficiency.” Wrong move.

Pro Serv Blogs

Signal-Based Outbound: How to Build a Lead Gen Engine That Doesn’t Feel Like Spam

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Last month at our Sundance retreat, I watched a room full of founders have the same realization at the same time. We had been talking about lead generation. Specifically, why outbound feels so broken for boutique professional services firms. The room was nodding. Everyone had tried some version of the same playbook: buy a list, write a template, blast it out, hope for replies.

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Your Conference Isn’t a Cost Center. It’s a Revenue Stream.

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When Collective 54 launched, we couldn’t host in-person events. The pandemic made sure of that.
So we built everything virtually. And it worked. But something was missing.
In 2023, we hosted our first in-person gathering for the full membership. We called it the Founders Summit. It’s now in its fourth year, renamed the Member Reunion, and it draws 200 members.

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Become the Go-To in Your Market: How to Turn Insight into Authority

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In today’s crowded marketplace, expertise alone is not enough to stand out. Every competitor has case studies, service offerings, and smart people on staff. What sets the leaders apart from the rest is their ability to translate insight into authority. The firms and executives who become the “go-to” voices in their market are those who consistently share perspective, shape the narrative, and earn the trust of decision-makers at the highest levels.

Pro Serv Blogs

AI Didn’t Fix Their Pipeline. A Better Sales Methodology Did.

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A room full of members walked into a workshop in Sundance, Utah last month. They weren’t there to learn about AI. They were there to fix their pipelines.
These weren’t founders sitting on the sidelines. They were pioneers. Members of Collective 54 who had already committed to becoming Era 3 AI firms. They didn’t need convincing. They didn’t need a hype session. They wanted help getting started and getting it right.

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