Pro Serv Blogs Archives - Page 2 of 40

How To Apply Signals That Scale And Avoid Noises That Stagnate Founders And Their Firms In 2026

Greg Alexander / January 8, 2026

Every Scale-stage founder in Collective 54 is likely doing some version of the same thing right now.
Reviewing 2025. Refining a plan for 2026. Deciding what to double down on — and what to stop.
That feels responsible. It’s also where many founders quietly lose a year.
Not because they lack intelligence or effort. Because they fail to separate signal from noise at the exact moment it matters.
I’m writing this as a Scale-stage founder who just completed his first year of the scaling phase and had to confront that reality.

Pro Serv Blogs

Sharing Thanks After Thanksgiving: A Weekly Ritual

Greg Alexander / January 6, 2026

Our winter holiday season has almost passed us by, and hopefully some of us got to enjoy the time with family and friends over stories, laughs, good food and some much-deserved rest. Even though the holiday starts with Thanksgiving (although my wife would say it really starts with Halloween, her favorite holiday), and turkey and stuffing is well since in the rear-view mirror, let’s not forget what the intent of the Thanksgiving holiday is. Let’s try to actively remember the intent of that holiday every week.

Pro Serv Blogs

Problem First or Tool First: The Fork in the Road for Services Firms in 2026

Greg Alexander / January 5, 2026

Every firm in the world is trying to make decisions about AI right now.
It feels like progress. New tools. New workflows. Faster output. But underneath the activity is a choice that will matter a lot over the next few years.
I am seeing firms headed down one of two paths. Problem first or tool first.

Pro Serv Blogs

You Can Choose Your Bottom

Greg Alexander / January 2, 2026

I’m Todd. I’m an alcoholic.

My parents were both the first—and only—people in their respective families to go to college. Not just college: professional degrees. They worked their asses off and built a legitimately good life. Dad had a thriving accounting practice. Mom was a nurse until she had me, then she stayed home and played a lot of tennis. We had a large suburban house, the club memberships, a beach condo, and a lake place. From the outside, it looked like a clean, stable upper-middle class win.

Pro Serv Blogs

From Billable Hours to Seven-Figure ARR: Learnings From Solving a $2M Problem in 72 Hours

Greg Alexander / December 30, 2025

A three day AI build saved a logistics company $180K per month and turned into nearly seven figures in ARR. That’s not a flex. It’s a signal that outcome based pricing and AI leverage are rewriting how professional services firms compete.

Pro Serv Blogs

Nail It Before You Scale It in the Age of AI

Greg Alexander / December 29, 2025

“Nail it before scale it” is powerful in professional services because scaling multiplies whatever and wherever you are already. This is especially true of quality delivery, margin discipline, and operational chaos. When your core offer and delivery system aren’t repeatable, growth forces constant reinvention, creates overpromising in sales, and drives margin leakage and burnout. Nailing it first means you’ve defined a clear ICP, a standard engagement with consistent outcomes, and a delivery playbook that average talent can run without heroics. Then you can scale with confidence because you’re replicating a proven, profitable system rather than amplifying variability.

Pro Serv Blogs

How I Tried to Keep My A-Players (And What I Learned)

Greg Alexander / December 26, 2025

Every professional services founder knows the feeling. You’ve got a handful of consultants who are genuinely excellent. They deliver for clients. They make you look good. They’re the reason you can sleep at night.

Pro Serv Blogs

Strategy Isn’t the Race. Momentum Is.

Greg Alexander / December 23, 2025

Most professional services firms don’t lose because they lack strategy. They lose momentum—often before the year even begins.
For CEOs, this shows up in familiar ways: leadership teams stuck in planning mode, decisions deferred until January, and organizations waiting for “clarity” while the market moves on. By the time the year officially starts, speed has already been lost.

Pro Serv Blogs

Why AI Should Do the Heavy Lifting and Humans Should Do the Thinking

Greg Alexander / December 22, 2025

French novelist Marcel Proust once said, “The real act of discovery consists not in finding new lands but in seeing with new eyes.”
That’s exactly what AI enables when it comes to win and loss analysis.
For years, firms knew win–loss reviews mattered. But the way they were done made them slow, incomplete, and easy to deprioritize.

Pro Serv Blogs

The Secret to Winning Enterprise Clients? Start with Their Strategic Plan

Greg Alexander / December 19, 2025

As the co-founder of a consulting firm that has spent years inside boardrooms, C-suites, and crisis war rooms, I’ve learned that the quickest way to lose credibility with an enterprise client is to show up selling services. The quickest way to earn lasting trust? Start with their strategic plan.

Pro Serv Blogs

How To Apply Signals That Scale And Avoid Noises That Stagnate Founders And Their Firms In 2026

Sharing Thanks After Thanksgiving: A Weekly Ritual

Problem First or Tool First: The Fork in the Road for Services Firms in 2026

You Can Choose Your Bottom

From Billable Hours to Seven-Figure ARR: Learnings From Solving a $2M Problem in 72 Hours

Nail It Before You Scale It in the Age of AI

How I Tried to Keep My A-Players (And What I Learned)

Strategy Isn’t the Race. Momentum Is.

Why AI Should Do the Heavy Lifting and Humans Should Do the Thinking

The Secret to Winning Enterprise Clients? Start with Their Strategic Plan

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