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Pro Serv Blogs

Why Your Professional Services Firm Needs a Voice of the Client Program

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Boutique firms often struggle to scale because they lose touch with what their clients truly need. Yesterday’s solutions may no longer be relevant today. Without a consistent way to listen and adapt, you risk missing valuable growth opportunities—or worse, becoming obsolete. Firms with strong Voice of Client programs deeply understand their clients’ needs, are able to uncover hidden revenue opportunities, and better develop targeted services that solve the problems clients value most.

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Mastering Earnouts in Service Firm Sales: Strategies for Success

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When the journey of running your own service firm – be it a consulting firm, a marketing agency, or a software development shop – draws towards a chapter change with a sale, the term “earnout” often becomes a central piece of the conversation. This financial arrangement can either be a boon, ensuring you reap the benefits of your firm’s future success post-sale, or a complex challenge to navigate. Understanding earnouts, why they’re particularly common in the service industry, and how to ensure you get paid in full, or what steps to take if you don’t, is crucial. This article aims to demystify this process and suggest a support network through Collective 54, where shared experiences and wisdom can guide you through.

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Are You Listening to Your Clients? Great! What About Your Employees?

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Hopefully, you’re regularly talking to your clients—asking how things are going, what’s working, what’s not, and how your team is impacting their business. That kind of insight is gold. It helps you course-correct, tailor your services, and deepen client loyalty. But here’s the question most leaders forget to ask: Are you listening to your employees with the same intent and intensity?

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The Top Ten Reasons It’s Impossible to Time the Exit of Your Firm

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Welcome, members of Collective 54. Today, we’re delving into a topic that touches the core of entrepreneurial ventures and the dreams of every founder – the exit strategy. Exiting, or selling your firm, is often seen as the culmination of a founder’s hard work and vision. However, the idea of timing this exit perfectly is more myth than reality. Here are the top ten reasons why it’s virtually impossible to time the exit of your firm precisely:

Pro Serv Blogs

Building Your Business Authority: Writing a Niche Book and Unleashing Amazon Advertising Power

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In today’s cluttered business world, standing out as an authority in your niche can feel like yelling into a storm. But there’s a clever way to rise above: write a book tailored to your expertise. A niche-specific book doesn’t just show off your smarts—it builds trust, attracts clients, and solidifies your reputation. After writing it, you’ll pick between traditional publishing or self-publishing through Amazon’s Kindle Direct Publishing (KDP). Even better, Amazon Ads—whether you self-publish or your publisher allows them—can supercharge your book’s reach and impact. Let’s dive into how a book establishes your authority and why Amazon Advertising is your secret weapon, no matter your publishing choice.

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The New Frontier: Navigating Aerospace’s Emerging Technology Revolution

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The aerospace industry stands at a thrilling inflection point where emerging technologies promise to transform how we move through the skies. For companies with specialized expertise, this represents not just an opportunity—but a rare moment to shape the future of flight itself. Beyond the excitement that always surrounds innovation there is also ample opportunity for economic growth as emerging technology creates new requirements for materials, talent, infrastructure, and continued support from up and coming from the next generation of engineers, managers, operators, mechanics…everyone with a passion for aviation stands to see new “firsts” and benefit from those events.

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Hire Slow, Hire Right: Lessons from Our Growth Journey

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My dad founded Corporate Insight in 1992 as a solo marketing research practitioner. He was content in that role—until 1997, when he hit on an idea to productize research. That’s when I joined him, and within three months, we launched our new service and made our first non-family hire. At the time, we thought we’d stay a small, five-person operation. But the market had other ideas, and as demand grew, so did our team.

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The Unspoken Truths Behind Selling Your Professional Services Firm

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As founders of boutique professional services firms navigate the intricate journey of building, scaling, and perhaps eventually selling their businesses, the narrative surrounding the reasons for these exits often skims over the surface of deeper, unvoiced motivations. At Collective 54, we’ve witnessed firsthand 40 successful exits and nearly 200 attempts that fell short. This unique vantage point has revealed the underlying drivers that founders themselves may not openly acknowledge. Let’s delve into these unspoken truths and understand the real reasons behind the decision to sell.

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