Selling with Content Before the Sale
- Greg Alexander
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The ultimate scale activity for a founder is when you produce top-notch content and know how to distribute it.
In this video, we’ll uncover how to master inbound content marketing. We’ll also reveal 3 reasons why you should care about content delivery, specific tactics for books, podcasts, and blogs, plus common mistakes to avoid.
In this video, you’ll learn:
– The difference between selling products vs selling services
– The impact of transforming work environments on referrals
– How to position your content to sell more services